Freelance journalist, author & editorial consultant

Anna
Pointer

Feature Writer / Author / Editorial Consultant

Former national magazine Editor, published author and freelance journalist with more than two decades of experience telling stories that inform, entertain and inspire.

Anna Pointer — UK freelance feature writer, author and ghostwriter

Words written
with purpose

I am a freelance journalist, former national magazine Editor and published author with more than 20 years' experience creating content for national newspapers, magazines, businesses and charities. My work spans everything from celebrity interviews and human-interest features to travel, lifestyle and branded content.

Alongside editorial commissions, I work with commercial clients to create engaging content for websites, blogs, social media channels, thought-leadership pieces and press releases. Whether writing for consumers or businesses, I combine meticulous attention to detail with the ability to adapt seamlessly to different audiences, tone of voice and house styles.

I am also an experienced non-fiction author and ghostwriter, and am always interested in discussing new book concepts, collaborations and publishing projects.

View full career history →


Published across
national titles

My journalism has appeared in a wide range of print and digital titles. I write lifestyle features, interviews and news stories covering health, celebrity, travel, food, royal family and human interest — as well as collector's editions and special bookazines.

The Telegraph

Celebrity interviews, health and lifestyle

A selection of features and lifestyle articles published in The Daily Telegraph, covering health, wellbeing and human interest.

Read on Telegraph.co.uk →
The Independent

Healing for Heroes

A feature exploring the charity work and rehabilitation support available for injured British service personnel and veterans.

Read on Independent.co.uk →
The Guardian

The return of 1970s kitchen gadgets

A feature on the unlikely comeback of retro kitchen tools — from fondue sets to electric carving knives — and why we can't stop reaching for them.

Read on TheGuardian.com →
The Scotsman

Palma for grown-ups

A travel feature rediscovering Palma, Majorca — beyond the party reputation, a city of art, food and architecture that rewards the curious visitor.

Read on Scotsman.com →
Jewish Chronicle

Move over Napa — it's all about Santa Barbara

A travel and food feature on California's Santa Barbara wine country, making the case for it as a destination that rivals the more famous Napa Valley.

Read on TheJC.com →
Fabulous / The Sun

My son began stabbing himself at 14

A powerful human interest feature following a family's experience of trauma, recovery and the mental health impact of the pandemic on young people.

Read on TheSun.co.uk →
Refinery29

How to hygge: cosy food & drink for winter

A lifestyle feature exploring the Danish concept of hygge — and the warming food, drinks and rituals that help us embrace the cosier side of winter.

Read on Refinery29.com →
Grazia

Ruby Tandoh interview

An interview with Great British Bake Off star Ruby Tandoh, exploring life after the show, her writing career and her outspoken approach to food and feminism.

Read on GraziaDaily.co.uk →
The Mirror

Celebrity and lifestyle features

Feature writing for The Mirror and Sunday Mirror, covering celebrity, lifestyle and human interest stories for one of the UK's largest national titles.

Read on PressReader →
OK! Magazine

Celebrity interviews

A wide range of exclusive celebrity interviews and features about the British royal family.

Read on OK.co.uk →
OK! Special Editions

One-off celebrity fan magazines

A series of glossy collectors' magazines, including Robbie Williams, Billie Eilish, Taylor Swift and Travis Kelce, Dua Lipa, Olivia Rodrigo, Timothée Chalamet, Blackpink and the royal family.

View an example →
Anthem Publishing

Pop superstar collectors' magazines

Collectors' magazines on pop superstars including Louis Tomlinson, Ariana Grande and Beyoncé.

View an example →
Also published in

Daily Mail  ·  Hello!  ·  Closer  ·  Marie Claire  ·  Red  ·  Candis  ·  Woman's Own  ·  Best  ·  The Times  ·  Living Etc  ·  Delicious  ·  New  ·  Jobs & Careers  ·  Your Business

More than 20 years of features, interviews and human interest stories across a wide range of UK national newspapers and consumer magazines.


Published author
& ghostwriter

Alongside journalism, I write non-fiction books and ghostwrite for other authors. My work includes biographies and cultural studies published by major houses including Penguin Ebury and Coronet.

Taylor in Love

Ebury Spotlight / Penguin · August 2026

Paperback edition out August 13th

Pre-order on Amazon →

Telling your story

In an age of AI-generated content, I help businesses communicate with greater clarity, personality and impact. I show organisations how to brand themselves better, tell their story more confidently and make their websites and customer-facing communications sound more human.

I can also provide one-off training sessions — in-person or online — for your team, covering everything from brand voice and writing engaging newsletters to crafting compelling LinkedIn posts and social media messaging that avoid AI churn.

Every project is different, and I can tailor my support to suit your specific needs.

Services

  • A refreshed brand narrative — 'Our Story' / 'About Us'
  • Modernised website content and rewrites
  • Sample customer emails
  • Compelling leadership stories for Founders and CEOs
  • Brand voice, consistency and tone of voice guidelines

Training sessions

  • Branding and using words to create a stronger business identity
  • Writing engaging newsletters, email marketing and press releases
  • Sourcing ideas and writing case studies, customer stories and blogs
  • Constructing thoughtful LinkedIn posts and social media messaging

Discuss a project


What people say

"I was continually impressed by the quality of her writing and ability to write fast, on deadline and with a great eye for detail."

Commissioning Editor, Hodder & Stoughton

"I've worked with many freelance writers — and Anna is one of the best. Not only does she come up with great ideas for content, but she is always reliable and her copy is well researched and beautifully crafted."

Managing Editor, Newhall Publishing

Get in touch

For commissions, collaborations, ghostwriting enquiries or any aspect of my editorial consultancy work, please get in touch.

Send a message